Link popularity is the most important Internet marketing tool. Building outbound links, inbound links or non reciprocal link building, is the key aspect for you to popularize your website. The non reciprocal link building directly boosts up targeted traffic on your website and generating more business for you. In fact, they are responsible for effective SEO operations. So, it becomes even more important for you to know about non reciprocal links in detail. Read on to know.
In simple terms, your links popularity can be defined as the number of websites which are linking to one website. You can check the popularity of your website with the help of search engines or some link popularity software. There are actually two types of links: inbound links and reciprocal links. The reciprocal links are the links exchanged between two sites. The inbound links are called non reciprocal links. They are also known as one way links.
The non reciprocal link building is the process of getting other websites to post your links on their sites. And, you do not even have to link back to these other websites. And now the natural question that might be cropping in your mind would be, “why do you need to build non reciprocal links?”
The answer to this question is straight and direct. As these links are one way, they are based on the fact that these links are “useful” to the visitors. The links provide information and knowledge to the users. Thus, they add credibility of your website. Even, the search engines base their ranking more on the basis of non reciprocal links. Thus, the number of non reciprocal links that your website has, plays a great role in determining the exact position of your website in the search engines results page.
Now, to build these one way links, you need to make your site well enticing to the other sites. They must feel that the links to the content on your site will attract the traffic. So your website should provide necessary content or information. Even if you need to spend some money or time in getting quality content made, the deal is worth making.
You can also get free articles from a number of sites to publish on your website. Similarly, you can get your articles published on other peoples websites as well. Web directories and ezines are also a good place to get your website noticed. Always mention your link at the end of the articles you create. Always make sure that the directory you are submitting links to, is related to your business theme.
Joining forums is also an effective way of building non reciprocal links. The forums publish your articles and help you get the feed back from the readers. Some forums allow you to add a link to your website in your signature as well.
Now it should be clear to you that non reciprocal link building raises your link popularity to newer heights. So go ahead and start working in this direction today, and start building loads of one way links.