Check out these 10 ways you can pull in visitors to your website:
1. To Get Web Traffic – Search engine optimization
SEO is the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with the keyword phrases people are likely to search for. If you haven’t already optimized your website for search engines, it might take several months to see significant results with SEO.
2. To Get Web Traffic – Blogging and guest blogging
Offering free, original content on your site can help bring new visitors and set you apart from the competition. However, writing for other prominent blogs in your niche, is even more beneficial in generating traffic. By including a link to your website in your biography at the end of your guest post, you can draw in new visitors from a source that likely gets much more traffic than your current blog or website.
3. To Get Web Traffic – Pay per click (PPC)
Use PPC Internet advertising to bring in traffic to your website from search engines like Google. Simply choose keyword phrases and the search engine will help you get your ad in front of your target market, wherever they might be looking on the Web.
4. To Get Web Traffic – Retargeting
Retargeting ads work by placing a tracking cookie on each of your visitor’s computers. Then, when they leave your site, they start seeing ads to come back. Using this type of advertising helps you reach visitors who leave without conversion — which is about 98 percent of all your traffic — and makes retargeting a valuable strategy in getting those visitors to come back and convert. You’ve already worked hard to get people there, but most leave…so get them to come back to make sure you’re not throwing away that money you’ve already spent.
5. To Get Web Traffic – Facebook ads
Millions of people use Facebook every day. Facebook ads can help you target people from a specific location, friends of your current fans, or even folks who “like” other pages, among other options such as age and interests. Plus, it’s a cost-effective way to bring in new traffic — you can set a daily budget, pay for clicks, or pay when people see your ad. Similar to Google AdWords, you’re piggybacking off of Facebook’s traffic in order to bring those visitors to your website.
6. To Get Web Traffic – YouTube
Creating videos and posting them to YouTube can help your content get found on YouTube itself. From there, not only does Google index your content, but others can embed your video on their blogs and share it via social media. Focus on a call to action that tells viewers exactly where to go (your website), how to do it (link), and why to do it (free content, contest, etc.) once they’ve finished watching.
7. To Get Web Traffic – Email marketing
Email marketing is a great tool because most people need to be engaged multiple times before they buy. I recommend using GetResponse. You can get it here and get $30 credit! https://secure.getresponse.com/create_trial/en?refuid=fvwN
8. To Get Web Traffic – Word of mouth (forums/Facebook fan pages, etc.)
When you’re looking for a new salon to get a haircut, or a great restaurant in a neighboring town, you probably turn to trusted friends, family, or online sources to discover the best rated and reviewed options. These sources are key points for driving traffic for your website, too.
9. To Get Web Traffic – Social media
Similar to email marketing, social media helps you communicate with your potential customers and encourage them to buy. Again, you should provide compelling reasons to “like” your Facebook page or follow you on Twitter, but you should also share content that gets them visiting your blog or interacting with your brand on a regular basis. I love using Pinterest and LinkedIn.
10. To Get Web Traffic – PR
Building your reputation and influence is an important part of driving traffic to your company website. Through public relations strategies, you can brand yourself as an expert in your niche and build your credibility. Doing this can increase your conversion rates and build your brand awareness. For instance, by serving as a source in journalist’s articles, the outlet typically provides a linkback to your website — which is usually great traffic that converts well, all while building your reputation. Plus, when you’re mentioned on a big press outlet — a trusted source for many people — they ultimately trust you more. Press releases can also help drive traffic and generate interest in your product or service.
These are only a few ways how to market your website and get targeted traffic.